A campaign in support of Absa’s Debit and Credit card design refresh.
Absa
Elevate to Amazing was the creative platform. The need? Integrate an AR game into the campaign for deeper engagement.
YONDER developed a geo-located, AR-based Digital Collectibles game, basing the collectibles themselves on Absa’s brand-new bank cards.
Players had to go to Absa branches (over 200 participated) in the hopes of completing their collection of 6 Card Collectibles. Thousands of prizes were awarded right in the experience, ensuring a continued sense of excitement until the end of the four-month campaign.
