Colgate Bright Smiles Bright Futures

BACKGROUND

WhatsApp used to empower teachers tasked with educating children in disadvantaged communities about oral health.

CLIENT

Colgate

NEED

With only one dentist for every 40 000 people in Africa, prevention is more important than cure. Colgate required a digital solution for easy distribution of educational material related to oral health.

PROPOSAL

YONDER developed a WhatsApp channel allowing Colgate to achieve their goals in the 14 African countries where the initiative is live. All education is provided in the country's native language and we are constantly adding more countries with the aim of providing training throughout Africa. 

RESULTS

  • Over 37 000 teachers trained
  • Over 13 million students reached across 212 000 schools
  • Over 25.7 million samples delivered and tracked
  • Back
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