Engagement campaign in support of Fanta’s new mystery flavour.
Fanta (Coca-Cola South Africa)
Coca-Cola South Africa required a unique engagement mechanic to support the launch of their new mystery Fanta flavour.
A flavour hunt like no other, YONDER developed a nationwide hunt for NFTs or Novel Fanta Tokens. Collecting these NFTs unlocked Flavour Clues and Exclusive Prizes, for collectors lucky enough to dodge the decoys!
