KFC South Africa’s 50th birthday campaign.
KFC
To support their Golden Anniversary campaign, KFC turned to YONDER to provide an innovative engagement layer built upon KFC’s iconic Golden Bucket.
YONDER developed a first-of-its-kind, large-scale hunt for geo-located NFTs. These NFTs – featuring the iconic KFC bucket – were linked with various prizes, including embedded coupon codes allowing for seamless redemption in KFC restaurants.