KFC Micro Soccer

BACKGROUND

KFC South Africa’s FIFA World Cup AR campaign.

CLIENT

KFC

NEED

KFC SA wanted to give fans the chance to engage with the brand in a new way while tapping into FIFA World Cup hype.

PROPOSAL

YONDER developed a social media-powered Augmented Reality experience, giving KFC fans the chance to play a fun game of Micro Soccer right on top of their box of chicken.

RESULTS

  • 135% increase in engagement rate
  • 132% increase in return on ad spend
  • 21% increase in online ordering basket value
  • 123% increase in view-through rat
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