Sixty60 made a millionaire a week with the use of a WhatsApp-powered Scratch & Win game.
Sixty60 / Shoprite Group
In support of their RWC awareness campaign, Sixty60 required a digital solution to enable shoppers who purchased a participating product to stand to win R1 million during each week of the televised event.
YONDER developed an engagement layer in the existing Checkers WhatsApp channel which enabled the validation of codes received via a Scratch & Win ticket placed in participating Sixty60 bags.