VolvoVerse

BACKGROUND

Launch of the VolvoVerse XC40 Recharge in the metaverse.

CLIENT

Volvo

NEED

Volvo India had a need to launch the new XC40 Recharge in a virtual environment to capitalise on the PR power of the metaverse.

PROPOSAL

YONDER created a web-based virtual environment accessible via desktop or mobile devices, allowing Volvo employees, motoring journalists and dealer principles to attend a fully immersive vehicle launch.

RESULTS

  • Over 400 concurrent attendees
  • Real-time digital vehicle launch
  • Live speeches and QnA sessions
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